Are you one of the thousands of wedding professionals that have their own website? Great! But notice the word thousands? That’s an awful lot of wedding websites. What are YOU doing to set yourself apart? A website is essential in today’s business. Most brides are going to do online research before they meet with you. [...]
#WeddingWednesday, a weekly Twitter ritual for wedding professionals, launches on Facebook to celebrate discussions on all things weddings By Erik Kent, Co-Publisher, NJWedding.com Donna Ennis of Top Wedding Sites, Inc. and Pop the Questions recently asked me, “What is Wedding Wednesday (or #WeddingWednesday and #WW on Twitter) and why is it so important to the [...]
Remember, way back when, you were still excited to receive email. it was a thrill to receive anything new in your email box. How times have changed. Let’s not kid ourselves, we like to see our numbers rise: Friends on Facebook, Connections on LinkedIn, and Followers or Twitter. As an astute wedding marketer, one should realize, the 80/20 rule [...]
One thing I’ve found interesting over the years is how many wedding professionals sabotage business when it comes their way. And the real kicker is that a lot of you don’t even know you’re doing it. Here are the top 5 we see happen over and over again in the industry in every single country. [...]
When it comes to SEO, there are 3 basic areas of optimization: On-page Optimization Off-page Optimization PageRank Optimization In my last post, we covered On-Page Optimization. In this post, we will discuss PageRank Optimization. To grasp the basics of PageRank Optimization we need to understand how PageRank trickles through a website. The first thing [...]
If you’re like a lot of wedding professionals who are confused about why brides aren’t buying from you, there are several things you can do to change this around. Here are 7 easy ways for you to figure out what brides want and what they’ll buy from you! 1. Survey Your Brides. One of [...]
A professional friend of mine recently related a story about a vendor who had been invited to lunch by a Catering Director at an upscale venue. Being invited to spend time with someone who refers you business is a distinct privilege. It frequently takes a long time to build up a solid personal relationship, so meetings [...]
If you want brides to hang out on your website and blog, and if you want them to follow and friend you on social media, you’ve got to make it worth their while. What’s in it for them? The easiest way to do this is to give them a good reason to follow what you’re [...]
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