Wedding Marketing Blog

If you’re not marketing effectively and consistently, you’ll always experience times of famine in your wedding business. Feast or famine is a viscous cycle that can be easily avoided.

Below are 5 easy, effective, and inexpensive ways to market on a consistent basis (without working yourself to death):

1. Identify Your Target Market and Only Market to Them

Too many wedding vendors are afraid to niche their business and only market to a target group of brides. If you say that your target market is “brides,” then you’re probably not getting a whole lot of ideal, paying brides in your business—and on a consistent basis. What you need to do is to figure out where your ideal bride lives, what type of car she drives, how much money she makes, where she shops, what she loves to do, and how old she is. You can even name her. What happens when you do this is that you get REALLY CLEAR on who you work best with and then it makes it easier for you to market to her in a way that’s conversational and that allows you to really relate to her. When you do this, the brides FLOCK to you! Every time . . . all the time!

2. Use Pull Marketing Questions

If you go to the Bride Attraction website, you will see various pull marketing questions that speak right to the pains that my target audience is probably experiencing. When writing your pull questions, the key is to know what are their frustrations and problems and then to speak to those things. Here are a few examples (feel free to model these).

-Do you want to create the most amazing wedding day of your dreams?

-Do you know what you want but have no idea how or where to get it?

-Are you running out of time to research and hire the best vendors?

-Do you lack the expertise to create the designs of your dreams?

-Do you want your wedding to be the talk of the town for years to come?

3. Create a Website that Generates Leads Instead of Just Being an Online Brochure

Most bridal industry websites are just stale online brochures, where brides visit for a few seconds, then leave forever. That’s no good, because you’ve just lost a potential sale or worse, hundreds and even thousands of potential sales! The key is to have a website with an opt-in box on every single page, offering a free report, free class, free audio, or something really irresistible. Then, as an extra bonus for the bride (and you), they also receive a complimentary subscription to your e-zine, giving you permission to market to them over and over and over again!

4. Use an E-zine to Talk to Your Brides Weekly or Bi-weekly

An e-zine, or an electronic newsletter, is the most effective marketing tool to stay in front of your brides. In fact, in my business, I found that usually within 3 months of signing up on my e-zine list, brides were buying from me in one way or another. They key is to offer high value, high content articles and information for F.R.E.E. and then also give them a call-to-action to work with you. It’s that easy. And the bonus is that brides will see you as the expert in the industry because you’re talking to them directly and they’re seeing how extraordinary you are and how much information you have to offer them for free! (They’re thinking, if she’s giving me this much information for free, imagine what she’d give me if I paid her for her services. Awesome, isn’t it?)

5. Speak to Brides

This may sound like a no-brainer idea, but most wedding professionals are just not getting in front of brides enough. Ask if you can be the guest speaker at open houses, bridal fairs, trunk shows, tastings, or any occasion where brides are gathered by the dozens or by the hundreds!

So, there you have it. 5 simple and effective things you can do today to start attracting more brides. Even if you pick just one on this list to implement, you will start to see a difference. Remember, the key is to implement and market consistently, with passion, authentically, and excitement.

About Bride Attraction After owning and operating one of the most successful wedding planning businesses for 6 years at a very young age, Natalie was asked by hundreds of wedding professionals to teach them how she rose to success so quickly and easily. From that, the “Bride Attraction System” was created, and Natalie has now become known as the “Bride Attraction Expert,” educating wedding professionals all over the world on how to attract more brides, make more money and have more freedom in the process! Natalie offers a FREE Audio Course, “How to Close the Sale Without Fail!...Starting Today,” plus more FREE Tips and Techniques on how to attract all the brides you need at www.brideattraction.com. Website: http://www.brideattraction.com.