{"id":43943,"date":"2016-12-14T06:55:53","date_gmt":"2016-12-14T11:55:53","guid":{"rendered":"https:\/\/www.topweddingsites.com\/wedding-blog\/?p=43943"},"modified":"2017-08-05T14:02:56","modified_gmt":"2017-08-05T18:02:56","slug":"branding-wedding-killer-logos-arent-just-fortune-500","status":"publish","type":"post","link":"https:\/\/www.topweddingsites.com\/wedding-blog\/uncategorized\/branding-wedding-killer-logos-arent-just-fortune-500","title":{"rendered":"Branding Your Wedding (Or, Why Killer Logos Aren\u2019t Just for the Fortune 500)"},"content":{"rendered":"
By Anne Stewart<\/div>\n

\"Branding

Sure, you\u2019ve heard it before. But it\u2019s still a fact: weddings have entered a new dimension. Today\u2019s weddings are a couple\u2019s ultimate opportunity to define their style in tandem. Example: think of the ill-fated Kid Rock and Pamela pairing. What comes to mind is bikinis, wife-beaters, yachts, and timeless proof that anybody <\/em>can have a white wedding, right?<\/p>\n

Obviously, style doesn\u2019t always mean stylish. But that\u2019s where the design process comes in, and where branding becomes important \u2014 even with weddings. Including yours.<\/p>\n

\"\"

Fortunately, no one\u2019s talking about sewing your own wedding dress or sketching each invitation by hand (unless you really dig that kind of thing). No, today we have pros out there to hold our hands, many of them amazing. Their job? To help couples bring a unique brand to their wedding \u2026 and their love story.<\/p>\n

 <\/p>\n

But \u2026 Branding a Wedding?<\/h2>\n
\u2026when people think of you as a couple, they already think of your custom brand<\/b> \u2026<\/div>\n

We admit it. At first, the idea sounds a little cold or corporate, maybe even a little cheesy. But think about what good branding means. Brands are symbols, nothing more or less.<\/p>\n

At their best, brands evoke cherished emotions \u2014 recollecting them, you relive positive experiences stashed deep in your brain. In this sense, virtually everything amounts to a brand. Your summer cabin. Your famous martinis. Your relationship. When people think \u201cRob and Kimela,\u201d they already think of you in terms of qualities you could liken to your own custom brand: inventive dinner parties, hilarious road trips, eardrum-punching karaoke.<\/p>\n

And a wedding \u2014 from the engagement to the bridal shower, and the big day to the happily-ever-after \u2014 is the ultimate relationship brand. It\u2019s also a ton of fun, as couples get a chance to play designers, and turn their whole wedding-planning experience into a flesh-and-blood event.<\/p>\n

\"CD

The Fine Art of Working With Artists<\/h2>\n

Understandably, branding starts long before showtime. \u201cAs soon as a couple\u2019s chosen their location, we can start the design process,\u201d says Erin Sarpa of EandI<\/a>, a prestigious design firm based in San Jose, California. \u201cLocation plays a big part in defining a style and telling us who people are. So when a couple chooses a winery or a big old cathedral, that\u2019s where the branding begins.\u201d<\/p>\n

\u201cWhen people look at a well-branded invitation, they should know what to wear without being told.<\/b>\u201c<\/div>\n

EandI, which specializes in event and retail design, is getting so much wedding work via word-of-mouth that they don\u2019t need to advertise. When people see the results at the reception, they rush to adopt it themselves \u2026 making branding one of today\u2019s biggest would-be \u201csecrets\u201d in the wedding world.<\/p>\n

As couples become increasingly aware of how design defines them, custom invitations are becoming a must-have. Once couples start the process with EandI, designing that first piece of stationary becomes key. The invitations set the tone for the whole wedding, Sarpa explains. \u201cGetting that wedding invitation is just like meeting a person for the first time. You get a million little impressions of who they are within the first seconds.<\/p>\n

\u201cWhen people look at a well-branded invitation, they should know what to wear to the wedding without being told.\u201d<\/p>\n

Because One-Size-Fits-All Doesn\u2019t<\/h2>\n

\"Website

To put it bluntly, monograms are practically last millennium. In their place, we see more and more couples tapping designers for iconic images to paste on everything, from invitations and menus to the custom business cards that today\u2019s brides are handing to their vendors. Popular symbols in logos range from trees to flowers, but quixotic choices like basketballs and surfboards aren\u2019t hard to find. In short, anything goes \u2026 as long as your logo conveys some part of who you are, and what your relationship stands for.<\/p>\n

\u201c\u2026 templates are boring. Younger couples want design.<\/b>\u201c<\/div>\n

Needless to say, logos are central to designing the wedding website, too. Firmly in the realm of \u201cmust-have\u201d for weddings, customized web sites are the focus of high-end design businesses, like Alberta\u2019s Box Clever, who transform sites into stylized statements as well as nuts-and-bolts planning tools.<\/p>\n

\u201cA lot of wedding websites just offer templates,\u201d says Box Clever\u2019s Steve Mebs. \u201cBut let\u2019s face it \u2014 templates are boring. Younger couples want design \u2026 something original and customized.\u201d Box Clever not only designs websites, but like EandI, creates entire branding packages for couples, carrying a unique design all the way through from custom invitations to stylish slide shows.<\/p>\n

\"CD

The finished product is often so slick, you could mistake it for a corporate product. And yet, the overall process is fun, and intimate. Mebs blends a lot of photography into his print, web and multimedia designs. \u201cIt\u2019s the perfect way for relatives who don\u2019t know the bride or groom to get better acquainted,\u201d he says.<\/p>\n

\u201c\u2026 it\u2019s fun<\/b>. Couples get deeply involved<\/b> in the design process.\u201d<\/div>\n

Box Clever works closely with couples so that all the images, fonts, and colors on their print and digital materials match the wedding\u2019s overall look and feel. \u201cAnd it\u2019s a lot of fun,\u201d says Mebs. \u201cThe couples get deeply involved in the design process, instead of just picking \u2018invitation style 23.’\u201d<\/p>\n

And yet, far from generating more work for an already-overloaded couple, branding can actually lighten the load. As Mebs points out, once everyone settles on a design concept, Box Clever follows through with all the print materials, so the couple doesn\u2019t have to drag through a complicated selection process for every little scrap of paper.<\/p>\n

Best of all, the designers usually deal with printers directly. \u201cThere\u2019s no reason for couples to have to engage in this overwhelming process,\u201d says Sarpa. \u201cAnd handling the printing process ourselves lets us maintain the quality we want.\u201d<\/p>\n

\"Invites,

It\u2019s Payoff Time<\/h2>\n

Eventually, the big day arrives. And partly thanks to the branding, the couple has already spent weeks focusing on what makes them unique as a pair; what makes them really them<\/em>. Today, you won\u2019t see much evidence of branding at the altar, apart from the programs and color schemes, but the reception\u2019s a different matter.<\/p>\n

A stylish event. A single, unified design concept. A party that\u2019s every bit as cool, elegant or funky as the couple themselves \u2026 and yet not overdone (think Beyonc\u00e9, not Britney). This is what a successfully-branded wedding reception looks like.<\/p>\n

Because regardless of what some pop divas seem to think, there are plenty of ways to convey an understated yet powerful personal style. For example, many couples are designing their own soundtracks as favors. When they already have a logo and color scheme, it\u2019s child\u2019s play to throw together a gorgeously professional insert and CD label.<\/p>\n

Scents and Sensibility<\/h2>\n

Another up-and-coming wedding favor is customized perfume. Kris Wrede of New Mexico\u2019s Kismet Potions<\/a> ushers couples through the process of designing a custom-tailored scent. \u201cEvery perfume has a theme, a mood, an emotion it\u2019s designed to evoke,\u201d says Wrede. \u201cA cool, elegant couple is going to want a different fragrance than a passionate, \u2018let\u2019s fly to Rome this weekend\u2019 couple.\u201d For weddings, Wrede bases scents on themes, colors, floral designs \u2014 everything that helps define the event.<\/p>\n

\u201cA cool couple is going to want something different from a \u2018let\u2019s fly to Rome this weekend\u2019 <\/b> couple.\u201d<\/div>\n

Couples can label custom perfumes with their logo, and hand them out as special wedding party gifts \u2026 or even to the entire guest list, if they\u2019re feeling extravagant. Kismet Potions often creates separate scents for both the bride and the groom, and for the male and female wedding party members. But as Wrede points out, a headline trend in today\u2019s fragrance world are scents that bypass conventional gender barriers. In fact, many couples prefer one signature scent that \u2018speaks\u2019 for both of them.<\/p>\n

Of course, for many couples, such a design-intensive favor can be more than a little expensive. A far more affordable alternative is handmade soap. Simple enough even for all-thumbs types, a creative pair can design both the scent and the soap using simple kits. And the local print shop can churn out custom labels with the wedding logo.<\/p>\n

My Cup Runneth Over<\/h2>\n

\"Custom

You can often prevail on local wineries to produce bottles for your wedding with custom labels. Couples whose style screams \u2018spare no expense\u2019 can even have a unique vintage blended up and bottled. Of course, those with a lesser budget and a good sense of humor could always do the same with Uncle Morty\u2019s homemade merlot.<\/p>\n

Others, who aren\u2019t passionate about wine, often create their own signature drink for the wedding, named after some favorite memory or event. An unexpected payoff is that the branding rewards could extend far beyond your nuptials. Imaging cracking a bottle of your personal vintage on your tenth anniversary \u2026 or surprising your spouse with a tray of signature drinks at your first child\u2019s graduation. \u201cSee son, mom and dad aren\u2019t so dorky \u2026 just don\u2019t ask why it\u2019s called a Lime Green Bikini.\u201d<\/p>\n

Of course, drinking isn\u2019t necessarily everyone\u2019s thing. Maybe you met in AA, or through a Mormon dating site. In that case, you could ring up Element H2O, who custom-bottles water for weddings with your logo on the label. Tubs of icy cold spring water make a great (and sobering) addition to a wedding reception, as well as elegant favors and out-of-town gift bag stuffers.<\/p>\n

Redefining \u201cLife Style\u201d<\/h2>\n

\"invitation

Sort of.<\/p>\n

It\u2019s unavoidable \u2013 branding does cost money. On the other hand, you can reasonably see it as investment \u2026 in a unique experience you\u2019ll never have again. America\u2019s divorce rate aside, this is a once-in-a-lifetime union with one particular partner.<\/p>\n

In short, the process of consciously branding your wedding is a unique experience that most couples find well worth the expense. After all, we can paste the photos into albums and freeze-dry the bouquets. But the wedding day itself is an ultimate series of moments \u2014 all-too-fleeting ones that have to be lived as they come. And during that time, we define our union in a way that we carry with us for the rest of our lives.<\/p>\n

Besides \u2026 if we must be buried under an avalanche of expenses, contracts and credit card bills, we might as well do it with style.<\/p>\n

branding your wedding, wedding branding, wedding design, wedding style<\/p>\n","protected":false},"excerpt":{"rendered":"

By Anne Stewart Sure, you\u2019ve heard it before. But it\u2019s still a fact: weddings have entered a new dimension. Today\u2019s weddings are a couple\u2019s ultimate opportunity to define their style in tandem. Example: think of the ill-fated Kid Rock and Pamela pairing. What comes to mind is bikinis, wife-beaters, yachts, and timeless proof that anybody can have a white wedding, right? Obviously, style doesn\u2019t always mean stylish. But that\u2019s where the design process comes in, and where branding becomes important […]<\/p>\n","protected":false},"author":91,"featured_media":43944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nBranding Your Wedding (Or, Why Killer Logos Aren\u2019t Just for the Fortune 500) | | TopWeddingSites.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.topweddingsites.com\/wedding-blog\/uncategorized\/branding-wedding-killer-logos-arent-just-fortune-500\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Your Wedding (Or, Why Killer Logos Aren\u2019t Just for the Fortune 500) | | TopWeddingSites.com\" \/>\n<meta property=\"og:description\" content=\"By Anne Stewart Sure, you\u2019ve heard it before. 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