mother of the groom with groom dancing

Searching for Perfect Mother of the Groom Dresses

Shopping for mother of the groom dresses can be a feat in and of itself. Why is it so intimidating to find the right dress for moms? Staying out of the spotlight, coming across sophisticated but not verging into the dreaded ‘granny’ territory, and hoping to make the bride just as happy with your selection as you do yourself, there are some major hurdles to jump through when it comes to the MOG’s attire for the big day.

Fortunately, there are some steps that can be taken to reduce stress and fear while enhancing the chances of finding a killer gown. Let’s take a peek at how to search for the perfect mother of the groom dress without so much worry involved.

Shopping Advice

Where To Look

Begin searching through top wedding dress providers if you have the intention of buying online. The choices and prices you will find with online wedding attire shops can be terrific – if you know your size and the style that looks best on your figure.

Although, since a lot of moms may be purchasing a formal gown for the first time in a long time, trying on the actual gown could be the better bet – especially with some of the shops that have a return policy (*read the fine print!).

Sometimes department stores can be sent online finds for free and then returned right there in the store with no qualms or money lost. And then there are the local boutiques you can scour as well. What’s great about these resources is before you buy online, you can at least be trying on designer sizes and getting a good idea of what would be your best bet.

What To Bring

  • Wear a strapless bra or the sort of underwear you might wear for a formal occasion.
  • Bring along a pair of strappy high heels so you’ll get the whole picture.
  • Don’t forget to do your hair and makeup too – you’ll be looking at yourself a lot that day!

Colors To Consider

Cranberry: Not red, but cranberry is the sweet spot here. You don’t want to draw attention away from the bright, but a rich shade in this winter fruit is a beautiful, versatile tone. And it’s one that formal designs look stunning in.

Sapphire: This shade is filled with sophistication and the tone looks amazing on a variety of skin tones. Although posh in aesthetic, it’s also muted, straying away from too much of a bold appeal.

Taupe: A neutral shade that works within all various themes, taupe is another tone that will complement a variety of skin tones and looks pretty for formal settings. It’s perfect for a mom that wants to complement but not overpower the wedding party.

Black: We promise, there’s no stigma attached to this neutral. Instead, there’s only contemporary, fashion-forward appeal. Black is a great tone for everyone and if you’re worried about choosing another color, go with this – you’ll never go wrong with its timeless selection.

Lavender: For spring or summer events, lavender could be your best option. It fits the season but it’s also soft enough not to cause harm to any other part of the event. You’ll feel light, flirty, and feminine.

Gold: And finally, if you want to add some extra glam into your ensemble, try gold. These metallic colors are just as subtle as the rest of them but with a formal punch that works well for weddings.

5 Retailers To Check Out

David’s Bridal

Long Cap Sleeve Party Dress With Beaded Neckline david's bridal

Recently, David’s Bridal has really stepped up their mother of the bride/groom gowns to an entirely new and fashionable level. By shopping their online designs, you’ll see a mix of trendy, sophisticated pieces that not only match your vision but your budget as well.


Clotilde Dress

BHLDN is a retailer that specializes in wedding wear as well. From gowns to flower girls, they’ve got a youthful, stylish selection for the entire bridal party. Their prices are also budget-friendly but with designer names on their roster including Badgley Mischka, Jenny Yoo, and Monique Lhuillier.

Jasmine Bridal

Portrait Neckline Stretch Crepe & Lace with Stretch Lining MOB Dress

These gowns can be looked at online but also in a large variety of boutique-style bridal stores. Jasmine Bridal offers multiple designers from couture creations to more simplicity selections. You can do simple searches online as well to find where the particular design you love is located nearest you.

Tadashi Shoji


American fashion designer, Tadashi Shoji, has so many incredible evening gowns to choose from. There are day styles to sift through as well, and overall, every piece will evoke a feeling of sophistication and poise – perfect for mothers at the event. You can shop these online or book an appointment.

Neiman Marcus

La Femme Boat-Neck Short-Sleeve Lace Embroidered Evening Gown

Neiman Marcus carries a beautiful variety of designers that cater to a mother of the groom’s needs. Differing price points, colors, and texture preferences, there’s a smorgasbord of designs to try out. What’s great about this spot is that you can order, try on, and return with no hassle.

Quick & Easy Dress Buying Tips to Consider

  • Always be sure to check the store’s return/exchange policy before making any purchase (both online and in your local bridal salon).
  • If you’re shopping for a local bridal salon have a look at their contract too.
  • Use a credit card to help secure your purchase. The card company might help resolve disputes.
  • Make sure you can contact the seller easily by telephone. E-mail isn’t always reliable.